Skip navigation
Menu
Corporate solutions
Prices
Login
Book
Value Merchants
Demonstrating and Documenting Superior Value in Business Markets
James C. Anderson
,
Nirmalya Kumar
and
James A. Narus
Harvard Business Review Press
,
2007
This summary is no longer available
We suggest you have a look at these alternatives:
Related Summaries
8
Report
The Regulation and Value of Prediction Markets
8
Article
Optimize For Both Social and Business Value
7
Book
The Value of Business Analytics
7
Book
The Business Value of IT
8
Book
EVA and Value-Based Management
8
Article
Digital Powers Value Creation in Oil and Gas
