Livro
Vencedores Previsíveis
Um manual para desenvolver, antecipar e lançar novos produtos e serviços
Recomendação
Os riscos são enormes no desenvolvimento de um novo produto ou serviço. Mas, com a abordagem correta, qualquer organização pode criar “vencedores previsíveis”, argumentam os consultores Stuart Jackson e Ilya Trakhtenberg. Com base em uma série de estudos de caso reais, os autores desvendam como as empresas podem aumentar as suas chances de sucesso em todas as etapas da jornada de desenvolvimento de produtos.
Resumo
Sobre os autores
Stuart Jackson e Ilya Trakhtenberg são consultores, coaches, conselheiros e pesquisadores “focados no crescimento” que trabalham com equipes de gestão.
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