Summary of Want to Innovate? Become a “Now-Ist”

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The Internet demolished barriers to innovation. Today, you don’t need the backing of a big company, lots of money, or delivery and supply networks to create and distribute new ideas, products or services. Joi Ito, director of the MIT Media Lab, salutes the new model of “permissionless innovation” taking place in garages, dorm rooms and start-ups around the world. getAbstract recommends this illuminating lecture to the inventors, tinkerers and global collaborators who will drive the future of innovation.

In this summary, you will learn

  • Why traditional innovation models are becoming obsolete,
  • How “permissionless innovation” is becoming pervasive, and
  • How today’s “now-ists” differ from yesterday’s planners and strategists.

About the Speaker

Joi Ito is an Internet pioneer, investor and director of the MIT Media Lab.



Before the Internet, innovation was expensive and time-consuming. You would design a business plan, seek funding and then attempt to build the innovation. But the web slashed the costs of innovation, breaking down barriers to collaboration, distribution and information sharing. In so doing, it reversed the traditional process. Today’s entrepreneurs engage in “permissionless innovation”; that is, they build their creations first and raise funding and design a business plan later. As a result, the cost of innovation is falling.

Joi Ito, director of the MIT Media Lab, co-founded

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    CESAR GARCIA 5 years ago
    No solo basta tener una buena idea innovadora, sino ejecutarla de la mejor manera.
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    Tatiana Martinez 5 years ago
    Absolutely loved this! The word innovation is repeated frequently and it's true meaning can be lost. A great example of how innovation is crucial but being in the moment is what truly matters. Be a "Now-ist"!