Recommendation
Russia’s invasion affects Ukrainians and almost everyone else, given the war’s impact on the global food, fuel and financial sectors. Jeff Hoffman and Paul Washington of The Conference Board’s ESG Center outline how companies can help displaced Ukrainians now and in the future. Synthesizing information from UN agencies, they discuss how firms can provide humanitarian and business support. Meeting Ukraine’s long-range needs will call for aid, economic support and – if relevant – rebuilding your firm’s presence there. Cash donations help now, but in time, international companies must define where their employees are experiencing the war’s repercussions, in Ukraine or elsewhere, and responsibly address their concerns.
Summary
About the Authors
Jeff Hoffman is the institute leader of corporate citizenship and philanthropy at The Conference Board’s ESG Center, where Paul Washington is the executive director.
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