In the past few years, chief marketing officers (CMOs) have started playing a more important role in their companies. They’re not just expected to lead marketing and advertising efforts; they’re also supposed to facilitate among different teams to promote success for all. Sprout Social’s CMO Jamie Gilpin gives readers the rundown on the roles that modern CMOs should fill – and how social media represent a hidden asset for the business as a whole. This simple read is short on specifics but provides helpful food for thought for the modern CMO.
About the Author
Jamie Gilpin is the chief marketing officer at social media management company Sprout Social.