Data-driven marketing is more than just a trend – it’s here to stay, and will continue to evolve and revolutionize the entire marketing industry. Marketers hoping to stay on the cutting edge need to keep up with the changes data is bringing to the discipline. This piece brings together advice from three experienced industry insiders. Whether you’re on a creative content or a CX team, this article will help you plan and adjust for the ways that data can and will transform your work.
About the Author
Katherine Kim is a content specialist at Adapt by Sprout Social, a corporate culture publication.