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What Every Angel Investor Wants You to Know

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What Every Angel Investor Wants You to Know

An Insider Reveals How to Get Smart Funding for Your Billion-Dollar Idea


15 min read
10 take-aways
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What's inside?

An essential guide for those interested in angel investing: what to expect, how to win angels and what to avoid.

Editorial Rating



  • Applicable


“Entrepreneur” is one of the most overused and misunderstood words in modern business. When entrepreneurs team with angel investors, even more confusion results. Brian S. Cohen and John Kador clarify the positions of both business owners and angel investors, so entrepreneurs know what to expect – and how they can raise money and leverage relationships with their investors to remain in control of their companies as they build successful long-term operations. This conversational book – which solidly handles an esoteric topic – offers aspiring business owners all they need to bridge the gap with potential investors. getAbstract recommends this manual to angels and owners for its upbeat, realistic guidelines for managing start-up entrepreneur-investor relationships.


Believing in Angels

An angel is a special type of investor. Angels see the benefits of an untested product or idea and risk their money on new ventures. Unlike venture capitalists, angels’ investments are private. These early-stage risk takers bring many companies into the marketplace. In return for their investments, angels take a percent of the owners’ equity, an amount that owners offset when they sell the company or develop other exit strategies. The US Small Business Administration reports that the country has 250,000 active angel investors who place about $20 billion in some 50,000 start-ups annually.

People become angels because they want a high return on their investments, but also because they crave the excitement of working with bright individuals, most notably in the field of technology.

More Than Great Ideas

Most new entrepreneurs who have great ideas and conviction operate under a false assumption about raising money from angel investors. Gaining investor money is not solely a matter of presenting a business plan and a great core idea. The best, fastest way to raise money from angels is to create an “emotional connection.” Entrepreneurs seeking...

About the Authors

Brian S. Cohen chairs the New York Angels, an independent consortium of angel investors. John Kador is the author of The Manager’s Book of Questions, 301 Best Questions to Ask on Your Interview and 50 High-Impact Speeches & Remarks.

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