Summary of What Google Learned From Its Quest to Build the Perfect Team

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What makes some teams successes and others failures? Why can team dynamics be either energizing or draining? This article describes Google’s quest for a formula to optimize teamwork. Charles Duhigg, a Pulitzer Prize–winning reporter for The New York Times, explains Google’s findings on its analysis of group dynamics. getAbstract recommends these insights to managers looking for methods to motivate teams, create a constructive working environment and improve group productivity.

About the Author

Charles Duhigg is a Pulitzer Prize–winning reporter for The New York Times. He is the author of The Power of Habit and Smarter Faster Better, from which this article is adapted.



In a time of global commerce, teamwork is more important than ever before. In the last two decades, teamwork in businesses has increased by 50% or more, and interpersonal communication accounts for 75% of an employee’s day. Businesses can’t afford to underestimate the power of strong teams.

Google’s “Project Artistotle” investigates why some teams work better than others. Its analysis shows that the combination of individuals making up the group is unimportant. Instead, a team’s “group norms” – its “traditions, behavioral standards...

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