Sales success today depends more on an empathetic understanding of your customers’ needs than on your self-confidence and self-regard as a salesperson. Motivational experts Marshall Goldsmith (best-selling author of Triggers), Don Brown and Bill Hawkins explain what salespeople must do to win the favor of their customers and what they should not do that might lose clients. getAbstract recommends their supportive rundown on how to get on the right side of cynical, seen-it-all customers – and stay there.
About the Authors
Marshall Goldsmith’s business books – which include Triggers and How Women Rise – have sold more than two million copies in 30 languages. Don Brown is an organizational consultant. Bill Hawkins is a leadership coach.
By the same authors
Customers who read this summary also read
Comment on this summary
1 year agointeresting!
1 year agoGood summary points. Keep up great work.