Summary of What Nonprofits Can Learn from Coca-Cola

Looking for the video?
We have the summary! Get the key insights in just 5 minutes.

What Nonprofits Can Learn from Coca-Cola summary
Start getting smarter:
or see our plans

Rating

8 Overall

8 Applicability

7 Innovation

9 Style


Recommendation

In 2010, K’Naan topped the charts in 17 nations with his World Cup anthem “Wavin’ Flag,” an upbeat, inspirational song that Coca-Cola used in all its commercials during the tournament. This is how Coca-Cola markets its brand and becomes a desired commodity in every corner of the world. In this TED Talk, Melinda French Gates describes how nongovernmental organizations can emulate Coca-Cola’s strategies to gain traction. Gates’s presentation is polished but stirring and entertaining. getAbstract recommends her lecture to anyone with a product to market, whether it’s a soft drink or a health initiative, in remote regions of Africa or the most accessible cities in the US.

In this summary, you will learn

  • Why Coca-Cola is so effective at marketing products around the globe,
  • Why governments and NGOs should adopt consumer-marketing approaches, and
  • How these methods can save lives.
 

About the Speaker

Melinda French Gates is the co-chair of the Bill & Melinda Gates Foundation.

 

Summary

While many people in developing countries live without access to basic necessities – clean water, electricity, vaccines – one product reaches even the most remote and impoverished corners of the world: Coca-Cola. Every day Coca-Cola sells 1.5 billion servings. The promotional techniques it employs in...

More on this topic

Customers who read this summary also read

Let’s Create the Third Wave of Poverty Reduction
Let’s Create the Third Wave of Poverty Reduction
8
How to Rewrite the Rules, with Sam Conniff Allende
How to Rewrite the Rules, with Sam Conniff Allende
7
Why Design Should Include Everyone
Why Design Should Include Everyone
9
To Design Better Tech, Understand Context
To Design Better Tech, Understand Context
8
The Rise of the Refugee Startup
The Rise of the Refugee Startup
8
3 Ways to Be a Better Ally in the Workplace
3 Ways to Be a Better Ally in the Workplace
8

Related Channels

Comment on this summary