What makes an IPO successful? One often-used measure is a company getting a top price at the time of the offering. Some obviously desirable corporate milestones, such as revenue growth and solid margins, appear to play a big role in IPO premiums. But other factors may not add as much as people think, while still other aspects that seem less important to the naked eye can make an impact. Entrepreneurs and leaders of start-ups will find premium value in this report from professionals at the Boston Consulting Group.
About the Authors
Jens Kengelbach et al. are professionals with the Boston Consulting Group.
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