Spicy and hot dishes have become so popular in China that spicy street food and snacks are now a multibillion-dollar industry. In their article on Huxiu.com, Cyan Capital Research Group analyzes the psychological and social reasons for Chinese people’s new appetite for strong flavors.
In this summary, you will learn
- Why spicy food is addictive,
- Why the spicy trend is catching on and expanding in China, and
- How much money the Chinese spend on spicy crayfish.
About the Author
Cyanhill Capital is a venture capital investment firm focused on consumer upgrades, tech, media, telecom and entertainment.