Summary of What’s Behind the Growing Popularity of Spicy Foods in China?

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What’s Behind the Growing Popularity of Spicy Foods in China? summary
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Spicy and hot dishes have become so popular in China that spicy street food and snacks are now a multibillion-dollar industry. In their article on Huxiu.com, Cyan Capital Research Group analyzes the psychological and social reasons for Chinese people’s new appetite for strong flavors.

In this summary, you will learn

  • Why spicy food is addictive,
  • Why the spicy trend is catching on and expanding in China, and
  • How much money the Chinese spend on spicy crayfish.
 

About the Author

Cyanhill Capital is a venture capital investment firm focused on consumer upgrades, tech, media, telecom and entertainment.

 

Summary

Spicy crayfish, duck necks, chicken feet and tofu strips have become the most popular snacks in China. Companies such as snack company Weilong and Sichuan hot pot chain HaiDiLao are cashing in on people’s new appetite for piquant treats. The former rakes in ¥2 billion ($288 million) in annual revenue, selling more than 10 billion spicy snacks a year; the latter just went public with a valuation of nearly $1 billion.


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