A savvy, seasoned entrepreneur, Barry Thomsen provides business beginners with plenty of street-smart advice on what to do and not to do when you go into business. He offers valuable, if not original, insights on business start-ups, hiring, finance, suppliers and especially customer service in this rundown of problems that commonly beset new ventures. getAbstract recommends his advice and acumen, even if his handy manual’s vulgar title precludes mentioning it to your boss. That is, of course, unless you are the boss, in which case Thomsen wrote this for you. Read it before disaster strikes.
In this summary, you will learn
- How to run a small business;
- How to handle an array of problems that challenge entrepreneurial ventures;
- Why a small business should focus on customer service and value, not price; and
- What to do if all heck breaks loose.
About the Author
Barry Thomsen has been an accomplished entrepreneur since he opened his first lemonade stand at age five. He is a former door-to-door salesperson, who has worked for both Avon and Amway. He currently publishes Idea-Letter, a newsletter for small business owners.
Comment on this summary
6 years agovery good audio book