Review of When

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9 Overall

9 Applicability

9 Innovation

9 Style


Daniel H. Pink makes a compelling argument that “timing is everything” as he examines the role that time plays in human interactions. A large existing body of work already evaluates how to address projects, trends, and issues; this book launches what Pink calls a new genre of “when-to” books. He delves into the science of timing and taps into research from various fields. He presents valuable analyses as he addresses the time-related factors that affect people’s daily habits. He discusses the importance of “beginnings, midpoints” and “endings” and the role of timing in group dynamics. Pink complements each chapter with a “Time Hacker’s Handbook” that offers worthwhile exercises to help readers incorporate his when-to concepts into their personal and professional worlds. getAbstract recommends Pink’s guide to those who’d like to improve the flow of their days, projects, work and personal schedules, and to managers who want to boost productivity and workplace satisfaction.

About the Author

Daniel H. Pink is the New York Times best-selling author of A Whole New MindDrive and To Sell Is Human.  


The author does an effective, reader-friendly job of consolidating concepts in his introductory text about the importance of timing. Overall, the examples he provides are effective in explaining his premise, however, the ideas in the last two chapters feel somewhat tangential, cursory and not as compelling. Taken together, though, he provides a valuable resource for examining life, projects and pursuits through a new lens. Working through the exercises  in the “Time Hacker’s Handbook” sections, which provide practical demonstrations of how the concepts apply to each person, will serve readers well.

Pink offers valuable lessons about why it matters to give questions of when-to as much consideration as you give questions of how to. His conclusions are:

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