The idea of eating dessert for breakfast is an unsavory one in many cultures. And though Dunkin’ Donuts boasts more than 12,000 stores in 46 countries, the doughnut chain has failed to penetrate the Indian market. CNBC Digital examines Dunkin’s missteps on the subcontinent. Readers interested in business strategy and international marketing will gain practical tidbits from this business case study.
In this summary, you will learn
- Why Dunkin’ Donuts is struggling to penetrate the Indian market, and
- What the future holds for Dunkin’ in India.
About the Speakers
MacKenzie Sigalos is a senior producer at CNBC Digital, where Ashley Turner is a digital associate.