The idea of eating dessert for breakfast is an unsavory one in many cultures. And though Dunkin’ Donuts boasts more than 12,000 stores in 46 countries, the doughnut chain has failed to penetrate the Indian market. CNBC Digital examines Dunkin’s missteps on the subcontinent. Readers interested in business strategy and international marketing will gain practical tidbits from this business case study.
About the Speakers
MacKenzie Sigalos is a senior producer at CNBC Digital, where Ashley Turner is a digital associate.