Summary of Why Motivating People Doesn’t Work...and What Does

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Drawing on years of extensive motivational research, consultant Susan Fowler explains how managers can unleash the employees’ maximum potential without resorting to a mindless carrot-and-stick approach that creates more problems than it solves. When it comes to motivation, she explains, conventional approaches don’t work. She offers an optimum motivation approach you can use to help your employees reach higher levels of satisfaction and performance. getAbstract recommends Fowler’s iconoclastic ideas to leaders, small business owners and start-up entrepreneurs who are ready to move beyond traditional motivational techniques.

In this summary, you will learn

  • Why traditional methods of motivating people don’t work,
  • What approaches will help solve the “motivation dilemma” and
  • How your employees can achieve “optimal motivation.”

About the Author

Susan Fowler, the lead developer of The Ken Blanchard Company’s optimal motivation program, has more than 30 years’ experience as a leadership researcher, consultant and coach in more than 30 countries.



The Two Types of Motivation

Managers worry about how to motivate employees, but they should not waste their energy. All people, including your employees, already are motivated. The question is: What specifically motivates each individual and what motivates your workforce? And while you’re asking, try three more essential questions: How deep is your employees’ motivation? What is the quality of their motivation? And what is the nature of their motivation?

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    Faiz Armani 1 month ago
    Great book. Managing people aren't easy and this helps
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    Blake Kelly 8 months ago
    this is a game changer