Jean-Manuel Izaret and Just Schürmann, two senior partners at the Boston Consulting Group, ask you to imagine that your firm “could measure, customize and charge for – in real time – the value your products or services create for each customer.” Then they reveal that what seems an impossible idea is already a reality. Learn what “progressive pricing” is (and isn’t), and what four changes every firm must make to adopt this “competitive necessity.”
About the Authors
Jean-Manuel Izaret and Just Schürmann are senior partners and managing directors at the Boston Consulting Group.
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