Summary of Why Videos Go Viral

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Why Videos Go Viral summary
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Kevin Allocca watches web videos all day long; that’s his job as the trends manager at YouTube. In this lecture, Allocca shares three elements that contribute to a video going viral. While not exactly a recipe for success, his oration illustrates how viral videos are redefining the future of entertainment. getAbstract recommends this playful introduction to the wonderful world of online video, the latest mechanism for fame.

About the Speaker

Kevin Allocca is the trends manager at YouTube.



The phenomenon of web video has made fame accessible to everyone. You can create and upload a clip online and, if it garners significant attention, earn celebrity status “in a part of our world’s culture.” Three elements combine to make a video go viral and “become a cultural moment”:

  1. “Tastemakers” – When Yosemite Mountain Bear Vasquez posted his video of a double rainbow online, it initially received few hits. But when US talk show host Jimmy Kimmel saw it and tweeted a link to the clip of Vasquez gushing over the natural phenomenon, it went viral, garnering 23 million views in...

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