Kevin Allocca watches web videos all day long; that’s his job as the trends manager at YouTube. In this lecture, Allocca shares three elements that contribute to a video going viral. While not exactly a recipe for success, his oration illustrates how viral videos are redefining the future of entertainment. getAbstract recommends this playful introduction to the wonderful world of online video, the latest mechanism for fame.
In this summary, you will learn
- What three elements contribute to a viral video and
- How participatory media is changing pop culture.
About the Speaker
Kevin Allocca is the trends manager at YouTube.