Summary of Why You Should Treat the Tech You Use at Work like a Colleague

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Why You Should Treat the Tech You Use at Work like a Colleague summary
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Companies often buy pricey systems and programs in the hope of generating productivity boons, but – be it due to fear or resistance to change – such investments rarely reach their full potential. In a quirky presentation, business strategist Nadjia Yousif suggests treating those technologies as esteemed new colleagues. Her rationale makes perfect sense. Managers and employers can implement Yousif’s ideas immediately to optimize their operations.

About the Speaker

Technology mentor Nadjia Yousif is a partner at Boston Consulting Group.



If your company hired a hot-shot, high-salaried new employee but then co-workers were hostile toward her or ignored her, her premium skills would go to waste. Yet this is precisely what happens when companies invest in technology that fails to meet expectations. Alas, employees are often skeptical or fearful of new systems and technology and relegate them to the sidelines. Yet 70% of US jobs require some level of digital savvy, so working with technology can advance your career and ensure job success.

To leverage your company’s technologies, view them as colleagues. Draw an organizational chart of your firm. Include employees, their job titles and their relationships to one another...

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