Uber’s unprecedented rise from a scrappy start-up to global phenomenon manifests the perspicacity of its ambitious, often controversial founder, Travis Kalanick. In this deep dive into Uber’s history – from its early days as a tech-enhanced limo service to its ultimately doomed attempt to conquer China’s rideshare market – veteran business journalist Adam Lashinsky draws on interviews with Kalanick and core insiders to learn how Uber became a $69 billion global business.
About the Author
Adam Lashinsky is a senior editor-at-large for Fortune magazine, where he focuses on technology and finance.
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