Summary of Winning with a Data-Driven Strategy

Looking for the article?
We have the summary! Get the key insights in just 5 minutes.

Winning with a Data-Driven Strategy summary

Editorial Rating



Organizations that undertake digital transformation can encounter a variety of stumbling blocks – but a few front-runners that have implemented successful data initiatives offer lessons and inspiration. Writing for Strategy+business, Pawan Kumar, Ramy Sedra and Javier Barguñó Casanova – all PwC partners and technology or data and analytics consulting leaders – describe best practices at pioneering companies and give valuable guidance for leaders seeking to transform their businesses.

About the Authors

Pawan Kumar is PwC India’s joint leader for technology consulting, Ramy Sedra is PwC Canada’s data and analytics consulting leader, and Javier Barguñó Casanova is PwC Spain’s data and analytics consulting leader.


Companies need to become data-driven to meet their operational goals, but they face an array of obstacles.

Making decisions based on gut feelings no longer suffices. A data-driven approach to decisions and action is becoming necessary for growth, customer retention and competitiveness. Often though, even companies that possess the data they need and invest in powerful technology fail to use that data to drive the business. Data may persist in silos or vary in format from department to department. Data reliability can pose a problem. Or the organization’s strategy for implementing data initiatives can hamper progress, such as when tech investments don’t link to usage cases. Piecemeal, unit-level initiatives will fail to gain traction.

Leaders should integrate data with...

Comment on this summary

More on this topic

5 Primary Activities for CIOs Transforming to a Data-Driven Organization
What Emerging Data-driven Trends Mean for Marketers
10 Principles of Workforce Transformation
Building Digital-Ready Culture in Traditional Organizations
How Nimble CMOs Invest Their Marketing Budgets

Related Channels