Your Biggest Rival Is Your Best Asset

Your Biggest Rival Is Your Best Asset

99U, 2015

Editorial Rating



Rochelle King, a self-professed insecure introvert and Spotify’s global vice president of design and user experience, dreads conflict. Nevertheless, King actively seeks out conflict because it is “one of the most effective tools at pushing forward” her team’s creative process. Creatives interested in discovering a “liberating” new tool to flesh out their ideas and those wishing to hone their confrontation skills will learn much from King’s anecdotes.


Spotify’s Rochelle King shies away from conflict. Even the idea of confrontation instills her with feelings of dread. Yet King has found that “conscientiously” introducing conflict into the design process can generate opposing opinions, new ideas, rich dialogues and important lessons. Take five steps to imbue your design process with conflict:

  1. Assess the value of conflict – Before agitating workplace conflict, determine its potential impact. “Conflict is exhausting,” so ensure that you are going to battle for a worthy cause. Find out whether your colleagues are eager to expend their energies toward your desired goal. If so, define the metrics for effort...

About the Speaker

Rochelle King is Spotify’s global vice president of design and user experience.

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