Anna Sabino, founder of the jewelry brand Lucid New York, transformed herself from a jewelry designer into a lifestyle designer. She hopes to inspire fellow artists and innovators to pursue creative careers doing what they love. She identifies the obstacles – many self-imposed – that keep people from turning their artistry into a business, and offers anecdotes and solutions. She supplies practical business advice on pricing, branding, sales, inventory management and mastering social media. Sabino tries to cover too much ground, she’s prone to repeating certain themes and the proofreading isn’t exactly polished, but the book is warm and helpful nonetheless. getAbstract believes those yearning to turn a passion into a profitable business will savor Sabino’s encouragement, tough love and insider tips.
In this summary, you will learn
- What factors stop people from pursuing creative careers,
- What strategies you can use to turn your creative passion into a business and
- What business procedures you should follow to succeed.
About the Author
Anna Sabino is the founder of the jewelry brand Lucid New York and a certified career coach.