Everyone wants to win, but in today’s age of technology disruption companies are finding it harder to launch new product lines successfully while keeping existing ones running at a profit. Consultant Geoffrey A. Moore, also the author of Crossing The Chasm, offers a remedy for companies that are struggling to find growth: “zone management.” His four-zone model guides you through the ups and downs of tough decision making, with the aim of “catching the next wave” – and you don’t need to be a surfer for that. Moore stresses that discipline and good management practices are non-negotiable along the way. Although it’s a short book, some parts of this guide feel a bit repetitive and redundant – but skipping is permitted as long as you make sure to use this handy manual as your reference while you “zone your org.” getAbstract recommends Moore’s short read to all managers in technology-heavy industries, no matter your level or experience.
In this summary, you will learn
- How disruptive technologies can push your company into a “crisis of prioritization”;
- How “zone management” can help you play offense or defense; and
- How to navigate the “performance, productivity, incubation and transformation zones.”
About the Author
Geoffrey A. Moore also wrote Crossing The Chasm. He consults with start-ups and helps established high-tech enterprises navigate innovation, strategy and disruption.