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Marketing 4.0: Moving from Traditional to Digital

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.

Philip Kotler, et.al., Wiley, 2016-12-05
ISBN:9781119341208
Language: English

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Submitted by Linda Wohlfarth
April 5, 2017


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Reviewed by Koni Gebistorf
April 5, 2017

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