Gabe Zichermann
The A-Ha! Method
Communicating Powerfully in a Time of Distraction
Rowman & Littlefield Publishing Group, Inc., 2023
The Gamification Revolution
How Leaders Leverage Game Mechanics to Crush the Competition
McGraw-Hill, 2013
Mercadotecnia basada en el juego
Inspire la fidelidad de sus clientes mediante recompensas, retos y concursos
Wiley, 2010
