Jonah Berger

8 Book

What to Say to Get Your Way

Jonah Berger

HarperBusiness, 2023

9 Libro

Cómo conseguir que alguien cambie de opinión

Jonah Berger

Reverté Management (REM), 2022

7 Article

People instinctively resist being forced to do things differently. Instead of pushing, try removing the barriers that stand in their way.

Jonah Berger

The Wall Street Journal, 2020

9 Book

The Hidden Forces that Shape Behavior

Jonah Berger

Simon & Schuster, 2016

7 Book

Why Things Catch On

Jonah Berger

Simon & Schuster, 2013