Robbie Kellman Baxter
La transacción para siempre
Cómo construir un modelo de suscripciones tan convincente que sus clientes nunca querrán irse
McGraw-Hill, 2020
The Forever Transaction
How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
McGraw-Hill, 2020
The Membership Economy
Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue
McGraw-Hill, 2015
