Sunil Gupta

Book

Driving Digital Strategy
A Guide to Reimagining Your Business
Sunil Gupta
Harvard Business Review Press, 2018
8 Libro

La concepción del cliente como inversión
El valor estratégico de los clientes a largo plazo
Sunil Gupta y Donald R. Lehmann
Wharton School Publishing, 2005
9 Book

Managing Customers as Investments
The Strategic Value of Customers in the Long Run
Sunil Gupta and Donald R. Lehmann
Wharton School Publishing, 2005