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Melina Palmer

Summaries

The Truth About Pricing
Book

Melina Palmer

The Truth About Pricing

How to Apply Behavioral Economics So Customers Buy
Estrategia de precios
Artículo

Melina Palmer

Estrategia de precios

Cómo nuestros cerebros nos mantienen atorados
Pricing Strategy
Article

Melina Palmer

Pricing Strategy

How Our Brains Keep Us Stuck
What Your Employees Need and Can’t Tell You
Book

Melina Palmer

What Your Employees Need and Can’t Tell You

Adapting to Change with the Science of Behavioral Economics