Renée Mauborgne

7 Article

Nondisruptive Creation
Rethinking Innovation and Growth
W. Chan Kim and Renée Mauborgne
MIT Sloan Management Review, 2019
8 Video

Blue Ocean Strategy
Create Markets and Leave the Competition Behind
Renée Mauborgne
WOBI, 2012
9 Libro

La estrategia del océano azul
Crear nuevos espacios de mercado donde la competencia sea irrelevante
W.Chan Kim y Renée Mauborgne
Profit Editorial, 2015
Book

Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim and Renée Mauborgne
Harvard Business Review Press, 2005