Strategic Communication/Messaging MapMember-only storyStrategic Communication: How to Develop Strategic Messaging and PositioningLatest Article:Myk Pono·FollowPublished inThe Marketing Playbook·37 min read·Dec 14, 2016--32ShareIdeal Customer Profile (ICP): How To Create A Comprehensive Customer ProfileThe goal of this article is to show how to create a 360-view of your customer and what characteristics you should…www.mykpono.com