Recommendation
Rapid technological advancements are quickly reshaping the landscape of digital marketing as it becomes increasingly AI-driven. Boston Consulting Group offers insights from research undertaken in collaboration with Google, revealing how these shifts are affecting the markers of digital maturity for companies globally and across industries. Their white paper recommends next steps for brands at each level of maturity.
Summary
About the Authors
Paola Francesca Scarpa, Henry Leon, and Javier Pérez Moiño are professionals with Boston Consulting Group.
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Related Skills
Comuníquese eficazmente
Discover AI Use Cases
Emprendimiento
Liderazgo ejecutivo
Recursos humanos
Liderazgo
Leverage AI for HR
Leverage AI in Your Daily Tasks
Administración
Perspectivas del mercado por industria
Producción y logística
Ventas
Habilidades blandas
Strategize Digital Transformation
Understand AI
Use AI for Production & Supply Chain
Habilidades para el lugar de trabajo
Industria minorista
Enable Digital Organization
Implemente la mercadotecnia móvil
Use AI for Inventory Optimization
Implement Digital Infrastructure
Use AI for Coaching and Development
Comuníquese digitalmente
Guide Teams Through AI Transition
Discover Latest AI Advances
Use AI for Demand Forecasting
Execute Digital Operations
Set AI Vision & Strategy
Domine la estrategia de mercadotecnia
Use AI for Learning & Development
Leverage AI for Business Strategy
Use AI for Data Analysis
Measure AI Business Impact
Discover AI Vendors for Customer Experience
Use AI for Prospecting
Plan AI Workforce Transformation
Drive AI Transformation
Leverage AI for Management
Leverage AI for Leadership
Fortalezca su alfabetización digital
Mercadotecnia
Understand AI Impact on Business and Economy
Aproveche la publicidad
Use AI to Generate Marketing Content
Leverage AI for Sales
Use AI with Company Knowledge
Define Digital Strategy
Build Digital Business Models
Use AI for Customer Journey Mapping
Leverage AI for Product Development
Domine la mercadotecnia de contenidos
Impulse la mercadotecnia por comercio-e
Impulse la mercadotecnia digital
Use AI for Customer Segmentation
Transformación digital
Build Digital Culture
Discover AI Use Cases in the Retail Industry
Leverage AI for Customer Experience
Use AI for Market Analysis
Assess Digital Maturity
Discover AI Vendors for Marketing
Aplique la mercadotecnia basada en datos
AI Transformation
Use AI for Marketing Analytics
Use AI for Campaign Personalization
Leverage AI for Marketing
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