Tesco
Aligning Content Work with Agile Processes
Article

Aligning Content Work with Agile Processes

Brendan Murray
A List Apart, 2016
Read the article

Read or listen offline

audio autogenerado
  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×
audio autogenerado

Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Product manager Brendan Murray advocates that “content strategists” – writers, journalists and editors – can and should become part of “agile” project teams. Murray makes a convincing argument that writers already meet deadlines, which are just like milestones, and can adapt to changing requirements, which is part of being agile. He describes ways developers and project managers can support writers in understanding agile processes and feeling involved and empowered. getAbstract recommends Murray’s article to project managers, developers and writers working on agile projects.

Take-Aways

  • Content writers typically work until a page or section is finished, which can seem incompatible with being “agile.”
  • Content writers are used to meeting deadlines and handling changing requirements, which is similar to working with milestones and being agile.
  • Developers can help to make writing agile by forgoing placeholder text and instead asking for first drafts to include in new builds.

About the Author

Brendan Murray is an Ireland-based content and product manager at online video start-up Altv.com.

Comment on this summary or Comenzar discusión