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Ask Your Developer
Book

Ask Your Developer

How to Harness the Power of Software Developers and Win in the 21st Century

HarperBusiness, 2021 más...


Editorial Rating

8

Qualities

  • Applicable
  • Concrete Examples
  • For Beginners

Recommendation

To remain competitive in the face of digital transformation, every company must become a software builder. Therefore, the builders of digital solutions – software developers – are crucial to a company’s success. However, most business leaders do not know how to attract, retain and empower them. Getting this right can make the difference between being a disruptor or being disrupted.

Twilio co-founder Jeff Lawson explains the importance of giving software engineers autonomy, and describes how to create and sustain an open, learning environment. He shows how to unleash the power of collaboration between business and tech.

Take-Aways

  • Software developers are now essential to the strategy of every business because every company has to become a software builder.
  • Adopt an ‘Ask Your Developer’ Mindset.
  • Make experimentation a part of your culture.

About the Author

Jeff Lawson is co-founder and CEO of the technology company Twilio. 


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