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Be the Elephant
Book

Be the Elephant

Build a Bigger, Better Business

Workman Publishing, 2007 más...


Editorial Rating

9

Qualities

  • Applicable

Recommendation

Steve Kaplan communicates his vast business-development experience in focused, easily understandable prose. His writing is punchy and filled with illustrative vignettes to illustrate his points in an easy, entertaining way. While you must have frontline experience to build your organization, the basics Kaplan provides are a sound, necessary complement. He explains these core principles compactly and keeps the technical aspects fairly light. This sales and business growth manual is not directed to the sophisticated strategist, but to the bullet-point level entrepreneur who wants the how-to-expand formula without a lot of if-this-then-that discussion. getAbstract can report from experience that informative reading on nurturing your business that is also this entertaining and accessible is hard to find.

Take-Aways

  • To stay in business, you must understand your company’s numbers.
  • Communicate with customers to get ideas for new products.
  • When you presell customers on upcoming products, they commit to your success.

About the Author

Steve Kaplan, a consultant and the author of the bestseller Bag the Elephant, works on helping businesses grow and improve.


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