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Blog Marketing
Book

Blog Marketing

The Revolutionary New Method to Increase Sales, Growth and Profits

Jeremy Wright
McGraw-Hill, 2005

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

The Internet contains more than 40 million blogs (some estimates say 60 million) with more than 200 million readers. With numbers like that, businesses must learn how this powerful new form of word-of-mouth works, because bloggers talk about many companies - perhaps even yours. Author Jeremy Wright takes a quick look at blogging basics and then delves deeply into the impact that blogs have on businesses. He explains how blogging can boost your brand, your customer relationships or your internal communications. If you want to learn how to tap into this richly flowing information stream, getAbstract recommends Wright’s easy-to-read explanation. Although he provides valuable start-up information for novices, even experienced bloggers and people who are familiar with the blog world will find ideas to help build their strategies.

Take-Aways

  • Blogging provides a forum for communicating with customers, building relationships and sharing knowledge.
  • Branding is more than the product and service, it’s also based on the experience customers have with your company - that’s where blogging can play a role.
  • Internal company blogs can help individual employees and teams with communication, documentation and brainstorming.

About the Author

Jeremy Wright is the president of a blog network, and a consultant on blogging, communication and time management.

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