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Business Model Generation
Book

Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers

Alex Osterwalder and Yves Pigneur
Wiley, 2010
First Edition: 2010

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Editorial Rating

10

Qualities

  • Innovative
  • Applicable

Recommendation

A different kind of business world calls for a different kind of business manual, and that’s what Alex Osterwalder and Yves Pigneur achieve in their New Age guide to contemporary business modeling. Abetted by their “Business Model Innovation Hub” – with 470 online collaborators in 45 countries – the authors practiced what they preached by applying their modeling concepts to the book’s production. Their concepts are not just theories: major companies such as IBM and Ericsson are converts to the “Business Model Canvas,” a low-tech template for brainstorming and visualizing corporate roles and processes. The book’s breezy, colorful format, filled with photos, drawings, charts and graphics, belies its intensely researched, reality-grounded content. A big sheet of paper and a slew of Post-it notes are all you need to get started; that, and your team's combined creativity, intellect and persistence. Entrepreneurs and business leaders looking to create or redesign their business models will appreciate this comprehensive, pictorial handbook.

Take-Aways

  • Simple approaches to business modeling inspire strategic thinking and holistic design.
  • The “Business Model Canvas” is a flexible template for conceiving, completing and assessing business models.
  • Business models should focus on nine interrelated parts, covering a company’s “customers, offer, infrastructure and financial viability.”

About the Authors

Alex Osterwalder is an author, speaker and adviser on business-model innovation. Yves Pigneur is a professor of management information systems at the University of Lausanne in Switzerland.

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    R. T. 3 years ago
    As the other reviewers say, this is a decent enough summary of a truly great book (which never seems to date). The book itself is a must-read if you have anything to do with starting a business.
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    O. A. 1 decade ago
    This is the gold standard for building models. It is also visually outstanding - one of the best I have ever seen. Easy to read, easy to apply... this is a resource every entrepreneur should have. getAbstract please let us have a summary of the second book Business Model You. Thanks!
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    D. E. 1 decade ago
    I read the book and the summary and both are excellent.