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Bob Dignen and Ian Mcmaster
Communication for International Business
The Secrets of Excellent Interpersonal Skills
Collins, 2013
¿De qué se trata?
Business communication can be difficult if you don’t speak the same language – even if you’re both speaking English.
Recommendation
International communication about buying, selling and negotiating can be tricky; often the message you seek to transmit is not the message your audience receives. This confusion increases exponentially when native English speakers try to communicate with non-native English speakers. Global communication experts Bob Dignen and Ian McMaster explain how to bridge the language gap. The authors present their information in an attractive, compelling package. They show the kind of great information delivery that’s essential to business communication. getAbstract recommends their insights and advice to those who communicate across cultures.
Summary
About the Authors
Bob Dignen is a director of York Associates, specializing in international competence development. Ian McMaster is chief editor of England’s Business Spotlight magazine.
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