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Confessions of an Instagram Influencer
Article

Confessions of an Instagram Influencer

I used to post cat photos. Then a marketing agency made me a star.


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Editorial Rating

7

Qualities

  • Eye Opening
  • Overview
  • For Beginners

Recommendation

Major brands, including L’Oréal and Condé Nast, regularly sign deals with online “influencers” – individuals with large followings on platforms like Instagram who showcase branded products for a fee. While some argue that taking and posting photos online is mere hack-work, influencers themselves say their work requires hard work and skill. Bloomberg Businessweek reporter Max Chafkin finds out exactly what it takes to work as a professional Instagram influencer by attempting (temporarily) to become one himself. getAbstract recommends this article to everyone interested in social media marketing.

Take-Aways

  • Professional Instagram influencers don’t share photos in real time and often hire photographers to take their pictures.
  • An influencer with 10,000 to 100,000 followers can earn $250 per post, while an influencer with 1.5 million to 50 million followers can earn as much as $10,000 per post.
  • The best way to help followers discover your posts on Instagram is via hashtags. Buying followers typically doesn’t fool “sophisticated advertisers.”

About the Author

Max Chafkin is a technology and business reporter for Bloomberg Businessweek and Bloomberg Technology.


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