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Content Rules
Book

Content Rules

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Ann Handley and C.C. Chapman
Wiley, 2010
First Edition: 2010

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Editorial Rating

8

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Recommendation

On the Internet, a brand new start-up, even a one-person shop, can compete directly and quite favorably with the biggest Fortune 100 companies – as long it offers superior online content. Today, consumers find the products and services they want by using search engines. Your goal is to create engaging, compelling, and memorable content – blogs, videos, podcasts, and websites – that people like, link to, and pass on to others. This can help your material show up on the first page of search engine results – even ahead of material from huge corporations. Internet content expert Ann Handley and online marketing expert C.C. Chapman use helpful guidelines and detailed case studies to teach you how to plan, create, and publish online content that will engage your prospects. getAbstract recommends this straightforward, informed explanation of what makes online content great, how to produce it and where to publish it in cyberspace.

Take-Aways

  • Aggressive advertising and marketing are becoming increasingly passé.
  • The new goal is to create quality online content to engage prospects and transform them into loyal customers.
  • Do not develop online content to sell directly to people. Develop it to educate and inform them instead.

About the Authors

Online content expert Ann Handley is the chief content officer of MarketingProfs, which serves 365,000 subscribers. Web marketing expert C.C. Chapman is the proprietor of DigitalDads.com.

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