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Disruptive Selling
Book

Disruptive Selling

A New Strategic Approach to Sales, Marketing and Customer Service

Kogan Page, 2018 más...


Editorial Rating

7

Qualities

  • Applicable
  • Eye Opening
  • Insider's Take

Recommendation

In the not too distant future traditional salespeople may become as extinct as the dodo bird. Signs of the remarkable “disruptive selling” revolution are now evident online. Traditional sales rely on human-to-human interaction, but automation is upending this dynamic. Many sales now come from human-to-machine interactions, such as orders placed on Amazon. Thanks to the Internet of Things and advances in AI, customer-bot to company-bot transactions may one day supplant human-to-human transactions. Sales consultant Patrick Maes explains the momentous changes uprooting sales and describes far-reaching, technological advances yet to come. getAbstract recommends this eye-opening overview to marketing, sales and customer-service professionals.

Take-Aways

  • The sales business faces ongoing, transformative technological change.
  • Airbnb and Amazon are leading this change, along with European web retailer Coolblue.
  • The goal of “disruptive selling” is to treat customers so well that they become brand evangelists.

About the Author

Patrick Maes is CEO of CPI, a consulting firm focused on sales, marketing, customer service and value delivery. It developed many innovative practices now reordering the business world.


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