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Double Double
Book

Double Double

How to Double Your Revenue and Profit in 3 Years or Less

Cameron Herold
Greenleaf Book Group, 2011

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Editorial Rating

8

Qualities

  • Comprehensive
  • Applicable
  • Well Structured

Recommendation

What can you learn from Cameron Herold, former COO of 1-800-GOT-JUNK? Well, you might pick up quite a bit, given that he increased its revenues from $2 million to $105 million in six years. Herold, now a business coach, says your enterprise can double its sales and profits in a three-year span. He provides specific tactical counsel, carefully explains his intriguing strategy for profitable growth at the rate of 25% a year, and offers clear precepts you can follow. Herold’s overall strategy is useful; however, while he’s quite likeable, he is not beyond a bit of ego or the occasional far-fetched notion. getAbstract recommends this ambitious, encouraging book to striving executives and entrepreneurs.

Take-Aways

  • Imagine a “Painted Picture” of where you want your firm to be in three years. Explore this vision to derive real goals to share with your staff and supporters.
  • Use “reverse engineering” to define your path. Visualize your company three years into the future, and work backward, listing projects you must complete to reach your goals.
  • Fast growth requires stamina and focus in every area of your business.

About the Author

Cameron Herold is former COO of 1-800-GOT-JUNK? and founder of the consultancy BackPocketCOO.com. He is a business and CEO coach.

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    R. T. 3 years ago
    Weirdly, I liked this book for its pragmatic and simple advice. And having worked in the management team of a start-up, I think applying these principles might well have made a difference.
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    O. S. 1 decade ago
    very good audio book