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Futurize Your Enterprise
Book

Futurize Your Enterprise

Business Strategy in the Age of the E-Customer

David Siegel
Wiley, 1999

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Editorial Rating

7

Qualities

  • Applicable

Recommendation

Which came first, you’ll wonder after reading this book, the future or Futurize Your Enterprise? There’s nothing cryptic about the message here: thanks to the Internet and e-mail, the little people who buy your products and services are talking to each other, and in doing so, they’re becoming powerful. If you’re not ready to put the customer first and get rid of your Old World habits, your business will never succeed. Futurize Your Enterprise is a patient introduction to this new era, a wonderfully workable framework for forging ahead into the Brave New World of e-commerce. David Siegel’s valuable prognostications rise out of a refreshing blend of common sense and potent intelligence. Managers, get your hands on this book – it predicts your doom and your salvation. Study it and you’ll end up on the right side. getAbstract also suggests that students and investors read this book, which will leave you pondering whether it’s predicting the future, or dictating it word-for-word.

Take-Aways

  • You are about to be taken over – by your customers.
  • Knowing and serving e-customers will be your only mission in the next decade.
  • Managers need to stop managing and start listening.

About the Author

David Siegel is a leading Internet strategist. He is widely known for his best-selling book, Creating Killer Web Sites, which has been translated into 15 languages. Siegel is also an internationally sought-after public speaker.

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