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‘Get in the Van’ and Other Tips for Getting Meaningful Customer Feedback
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‘Get in the Van’ and Other Tips for Getting Meaningful Customer Feedback

Michael Sippey
First Round, 2016
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Recommendation

Are you having a hard time understanding what your customers’ needs are or why they have problems with one of your products? Then you probably aren’t getting useful customer feedback, or you’re not putting your clients’ feedback to good use. In this step-by-step manual, product development expert Michael Sippy shows you how to ask customers the right questions to develop the products they need. getAbstract recommends this practical guide to all product development professionals looking to make their customers a little happier.

Summary

Whether your company is improving existing products or developing new ones, useful customer feedback is essential. To gain this practical information, talking to customers on a regular basis is a good start, but simply listening to them isn’t enough: You have to ask the right questions. To do this, follow three rules:

  1. “Set up at least 30 meetings, or you won’t have a good product” – Plan each one of these encounters. There’s a simple equation that will help you have a productive meeting: five minutes for introductions; 30 minutes to discuss...

About the Author

Michael Sippey is the co-founder and CEO of Talkshow Industries, Inc. He was vice president of product at Twitter until 2014.

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