Saltar la navegación
If You Don’t Understand People, You Don’t Understand Business
Video

If You Don’t Understand People, You Don’t Understand Business

99U, 2011

audio autogenerado
audio autogenerado

Editorial Rating

7

Qualities

  • Concrete Examples
  • Engaging
  • Inspiring

Recommendation

In this inspiring lecture, organizational consultant Simon Sinek ridicules companies that conduct market research to discern how to present themselves to the public, which he considers to be contrived and disingenuous. People and companies, he cautions, must act authentically to build genuine emotional connections. Sinek shares personal stories and provides one or two touching case histories as he paces the stage. If you feel you need to change to get ahead or to abandon your values to make a buck, getAbstract recommends this talk to help you stay true to yourself.

Take-Aways

  • Humans are social beings who function best in groups and communities.
  • Reciprocal trust develops among a group of people who share the same beliefs.
  • The trust of your group provides you with the freedom to explore and fail.

About the Speaker

Simon Sinek is an organizational consultant. He wrote Start with Why.


Comment on this summary or Comenzar discusión