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Screen Wars

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Screen Wars

The Battle for Eye Space in a TV-Everywhere World

Nielsen,

5 mins. de lectura
5 ideas fundamentales
Audio y Texto

¿De qué se trata?

Understand user preferences so you can identify opportunities in a rapidly evolving digital market.

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Editorial Rating

7

Qualities

  • Overview
  • Concrete Examples

Recommendation

A 2014 survey conducted in 60 countries by global performance management company Nielsen offers some relevant figures about how, where and why consumers use digital media, in particular video programs. The publication’s title, “Screen Wars,” promises a bit too much excitement for what it delivers: mainly statistics and a broad outlook. However, the article does offer excellent infographics, detailing the way people watch video content and the expectations they have for future developments. getAbstract recommends it to anyone “battling for eye space.”

Summary

Consumers today can choose the time, place and device to watch video programs. And yet, most consumers’ favorite device for watching video programs is still the television. This is true for all genres except short video clips. The preference is particularly pronounced among older viewers. Members of younger generations are more likely than older viewers to view video programs on computers and mobile phones. Computers are the most popular choice for viewing “short-form content.”

People on the go use their mobile phones to ...

About the Author

Nielsen is an international information and measurement company headquartered in New York and Diemen, the Netherlands. It provides insights and data about what people watch, listen to and buy.


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