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The Cost of Ad Blocking

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The Cost of Ad Blocking

The Cost of Ad Blocking

PageFair,

5 mins. de lectura
5 ideas fundamentales
Audio y Texto

¿De qué se trata?

The number of people using browser extensions to block digital advertising is on the rise.

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Editorial Rating

8

Qualities

  • Innovative

Recommendation

Worldwide, the number of people using browser extensions to block digital advertising is on the rise. In partnership with Adobe, PageFair – an organization which helps website owners and advertisers mitigate revenue losses from ad blocking behaviors – provides concrete data and other useful insights into current ad blocking trends and their regional and global economic effects. The report also discusses the projected effects of ad blocking upon the mobile landscape in the coming years. getAbstract recommends this concise, informative analysis to people working in online publishing and advertising.

Summary

Between 2014 and 2015, the increase in the number of Web users worldwide employing ad blocking browser extensions was “41% year over year.” As of June 2015, 198 million “monthly active users” actively employed technology to block advertising. The economic impact of this trend upon website owners and advertisers is, likewise, growing.

PageFair and Adobe surveyed 400 Americans to determine the reasons they started or might start using ad blocking extensions for their Chrome, Firefox, Safari and other online browsers. Most participants...

About the Author

PageFair provides ad block–related analytics, technologies and strategic solutions for website publishers and advertisers.


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