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Innocent
Book

Innocent

Our Story & Some Things We’ve Learned

Michael Joseph, 2009 más...

audio autogenerado
audio autogenerado

Editorial Rating

8

Qualities

  • Innovative
  • Applicable
  • Engaging

Recommendation

British childhood friends Richard Reed, Adam Balon and Jon Wright sold their first 1,000 smoothies at a music festival in London. Today, their company, Innocent, sells smoothies in 15 countries across Europe, and the firm makes more than £200 million each year. At their company’s launch, Reed, Balon and Wright were three twentysomething buddies who wanted to make eating healthy easier for busy people. This bio of their smoothie enterprise is short, funny and useful, with hands-on business advice for budding entrepreneurs. getAbstract recommends this diverting book to current and future entrepreneurs looking to lose their innocence about launching a business.

Take-Aways

  • Many people have a “big idea” for a business, but they never get started.
  • Take the plunge and start small.
  • Know your target audience and make sure you can easily explain your idea.

About the Author

Richard Reed, Adam Balon and Jon Wright started Innocent, which they sold to Coca-Cola in 2013. Reed wrote this book with Dan Germain, Innocent’s group head of brand.


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